23rd June, 2014

Work-life balance.

Work-life balance.

16th June, 2014

Startups, ask your users these questions.

Startups, ask your users these questions.

10th April, 2014

Over the past few months I have heard this question come up: What is different about the Canadian shopper and what influences their purchase decisions? I created an infographic based on research from Google Insights about how Canadians shop online and offline.  If you haven’t ever checked out the studies Google Insights, there is a wealth of valuable information available to look at. I highly suggest taking a peek!

The main research takeaways that stood out were the reliance Canadian shoppers have on smartphones for researching products right before the moment of purchase decision. Canadian consumers are more impulse shoppers than planners, and do most of their research either on the day of purchase or one moment right before the purchase.

Over the past few months I have heard this question come up: What is different about the Canadian shopper and what influences their purchase decisions? I created an infographic based on research from Google Insights about how Canadians shop online and offline.  If you haven’t ever checked out the studies Google Insights, there is a wealth of valuable information available to look at. I highly suggest taking a peek!

The main research takeaways that stood out were the reliance Canadian shoppers have on smartphones for researching products right before the moment of purchase decision. Canadian consumers are more impulse shoppers than planners, and do most of their research either on the day of purchase or one moment right before the purchase.

21st February, 2014

I’m a Jill Of All Trades and Damn Proud Of It

image

I’ve always been a dabbler. I’ve dabbled in this and I’ve dabbled in that. I’m excellent at being average at a handful of things. If you were to look at my homework from when I was 11, underneath the question: “What do you want to be when you grow up?” you would see the following: A vet, an artist, an actress, a dancer, a magician and an astronaut. No biggie. Dream big, right?

When it comes to dedication to one specific skill (or picking one future career), I have the attention span of a 3 year old. I get jazzed about an idea, commit to it for a month, maybe a year if I’m lucky, and then move on to the next idea. During my early 20’s this was a huge hinderance to my productivity. I would pick up and drop classes in a heartbeat. Deciding on a major? Forget it. I wanted to major in everything. I quickly learned I wasn’t able to take classes willy nilly (yes, I just said willy nilly) and in order to graduate I had to focus. Drill down they said. Looking back, I appreciate the guidance from my university advisors. However, I remember thinking to myself at the time, “But why can’t I do it all?”.

By no means would I consider myself an overachiever. When I say I wanted to do it all, I think I was struggling with my own inner indecisiveness. 

This is what lead to my realization that deep down I would rather be a Jill of all trades than devote myself to a master of one.

I want to remain as innately curious as possible which will lead me to continually explore new ‘trades’. Everywhere I look online I’m blasted with self proclaimed ‘experts’. The term expert has now lost all meaning (kind of how any word will lose its meaning if you say it over and over again). I don’t believe that Nancy, the ‘Social Media Expert’, who has 150k Twitter followers but also follows 150k is an expert. We are too overconfident in our mastered skill.

I think there will be a new niche carved out by modern Jill’s of all trades. If you want to discover your own ‘Jill’, find that balance between quasi mastering one skill while having proficiencies in many others. Be a fantastic marketer, but have the ability to dominate an SEO strategy, host a meetup, and photograph events. Be able to tackle things thrown your way that are outside of your job description.

I have primary passions that drive my desire to acquire new skills and build on existing ones, but I will not pour my energy into mastering one skill. I have thirst for knowledge which will fuel my inner Jill. As Tim Ferris once said, “Be too complex to categorize”.

Long live the generalist.

- Emma

12th February, 2014

For any of you writing buffs out there, you will definitely appreciate this. 
Hemingway app allows you to paste your text into their editor and it will critique your writing and suggest changes. It’s simple, genius and I love it.
Check it out for yourself here.

For any of you writing buffs out there, you will definitely appreciate this. 

Hemingway app allows you to paste your text into their editor and it will critique your writing and suggest changes. It’s simple, genius and I love it.

Check it out for yourself here.

11th November, 2013

Wow, 2013 has been a remarkable year so far. We are absolutely thrilled to announce that Hubba has been selected by the Canadian Innovation Exchange (CIX) as one of Canada’s Top 20 Most Innovative Companies in Information Tech and Digital Media. For those of you who are unfamiliar with CIX, the CIX Top 20 is an elite index of the most forward-looking companies in the Canadian innovation ecosystem. CIX connects the key players driving technology-based businesses both in Canada and Internationally. 
So proud of my team!

Wow, 2013 has been a remarkable year so far. We are absolutely thrilled to announce that Hubba has been selected by the Canadian Innovation Exchange (CIX) as one of Canada’s Top 20 Most Innovative Companies in Information Tech and Digital Media. For those of you who are unfamiliar with CIX, the CIX Top 20 is an elite index of the most forward-looking companies in the Canadian innovation ecosystem. CIX connects the key players driving technology-based businesses both in Canada and Internationally. 

So proud of my team!

10th October, 2013

Want to know how to be an unreal public speaker?

We’ve all seen that presenter up on stage at a conference that makes you cringe. No one want so be that guy (or gal). Here are some quick tips that will help you not swan dive into the deep end of embarrassment during your public speaking gig. Enjoy!